7 Print Marketing Ideas for Small Businesses

Despite the increased attention paid to digital marketing, printed marketing has not lost its relevance. In today’s society, print resources and promotional products continue to be tangible expressions of a brand and remain vital elements of small marketing plans. A printing order from your local print shop is far more affordable than ever, meaning that it helps the marketing budget go further; therefore, you will receive items printed on professional paper without having to spend too much money. This article will provide information on the top print marketing ideas for small businesses.

#1: Business Cards and Loyalty Cards

Business and loyalty cards are small pieces of paper to promote your business. You can share them with customers, friends, and even hand them out at professional meetings or social conferences. When you print a business card and give it to people, you will create a visual and mental link to your company. Even after the client has been added to a database, people tend to keep loyalty cards as cost-effective incentives to build fans and maintain a repeat consumer base. For more impressive cards, it is recommended that you opt for a coated paper or turn the backside of the card into an appointment card area.

#2: Banners and Posters

Banners and posters are large-format graphics to promote products or announce a special offer related to a specific item or brand. The large-graphic can help attract clients to the store or sale; moreover, the oversized printing can help make a full-color poster to promote a sale.

#3: Flyers and Brochures

Even in this digital era, printed marketing materials remain as important as marketing resources. Flyers and brochures are as significant a means of presenting the information quickly, as well as a method of reminding the clients of products and services. The information can be deployed using these materials via direct mail marketing campaigns to current or prospective customers. Brochure holders are also available to display the printed flyers and brochures at the front counter of an exposition booth or trade show. It is recommended that you include testimonials from satisfied clients, your website and social media handles in addition to the logo and message on the brochures.

#4: Postcards

Research has found that approximately 79 percent of all customers scan or read advertising mail; therefore, direct mail is more effective than constant online advertising. According to the Direct Marketing Association, direct mail marketing is seven times more effective than all social media platforms combined.

While flyers and brochures are beneficial to send us direct mail, there are also postcards that can be used as part of the small business direct mail campaigns once you have the customer’s address. The postcard should have a logo on the material promoting discounts or events to the customer. If you are sending it as a thank you or seasonal holiday message, you could place a suitable image on the card making it a picture postcard for Christmas or New Years.

#5: Branded Letterheads and Envelopes

Investing in branded letterheads and envelopes can be considered a long-term investment because these items will always make a good first impression. Envelopes with the company’s logo are ideal for direct mail campaigns as they give an air of professionalism. They are also beneficial when mailing invoices, gift cards and other types of correspondence as customers will feel confident in the company.

#6: Branded Promotional Items

One of the most popular print marketing items for smaller (and large) companies is the branded promotional item. This involves the placement of a company logo on promotional items, such as pens and phone chargers. The idea is to use promotional products that are highly functional, and people are most likely to keep in view. In this case, the branding will do your promoting for you without you needing to do too much work.

#7: Branded Promotional Clothing

Similar to promotional items, promotional clothing involves the placement of company logos on wearable items worn by customers or staff. This is useful because it is effective, long-lasting and creates the impression of unity within the business.

Final Words

Even if you choose to rely on social media, websites and email marketing to promote your company, there is always a need for printed marketing campaigns. Using the marketing ideas above, you can easily boost a business without the need to break your budget.

David Hunt on FacebookDavid Hunt on LinkedinDavid Hunt on Twitter
David Hunt
David Hunt
David Hunt is an owner of Printing Depot. He takes pride in the fact that the products they print help tell your story and make your business more successful.

Print Marketing vs Email Marketing

Printed marketing materials and e-mail marketing are both efficient and cost-effective ways to attract potential clients, enhance your sales and stay associated with your overall customers.

However, something it is recommended to remember is that everything beneficial also possesses its own weaknesses. This is why it may be beneficial to take into account both marketing methods before making a choice.

Printed ads

Using printed ads to advertise products or services continues to be some of the most effective marketing strategies. Among the finest things about printed marketing would be the fact it will be able to pass across a note to both potential and existing customers.

Actually, many individuals spend far more time reading a letter or postcard than they spend reading an e-mail. Recipients could be entranced after they have a postcard or envelope through their letterbox.

However, for your personal printed ads that will help you market your products more effectively, design an issue that will grab the attention from the recipient. Otherwise, recipients might ignore your marketing materials. So, have printing materials that differentiate yourself from the group. You can accomplish this through the use of catchy taglines, company colors and so on.

You need to ensure that you target the right audience or else you may end up wasting precious time and money. Sending printed marketing materials to specific people and the right addresses may help lower your costs and increase your odds of selling your products.

Achieving all the stuff needs time, thought and cash. Should you be your small business owner, then make certain you add and boost your mail lists and ads on a regular basis. For professional practices, home-based businesses and smaller businesses, this can determine the success of your printed marketing materials.

Email marketing

This kind of promoting is quick, cheap and simple to implement. Although it is beneficial often, it won’t be replacing printed ads anytime soon. One of the major advantages of email marketing would be the fact it may be tracked and you could be able to check data like link clicks, open rates, and other conversion details.

Tracking these details is essential as it can certainly help you improve future emails. You can easily start email lists and the greatest thing is you can start it totally free. You need to build a database of email addresses. However, attempting to collect contact information beyond your overall customers can be a daunting and time-consuming task.

After some time, your list will keep on expanding. Try to find an email company to assist you manage and send your emails. The good thing is that many of the email service companies around give you a free plan that will assist you run a specific level of emails.

After putting together everything, it will be easy to transmit your messages to the entire marketing list. You can do this within minutes and the ones on your own marketing list will open within a few minutes. You can even start to get a couple of hits on your website after carrying this out.

What exactly is the best marketing method in between the two?

There is no specific marketing technique which will suit all companies as all businesses is unique in their own way. Therefore, it may be beneficial to consider the things that work for your personal business. In reality, it is possible to opt to take advantage of the two marketing methods side by side so that one method can compensate for the disadvantages of your other marketing technique.